The New Content Weapon: Harnessing the Power of UGCs

User-generated content (UGC) videos have exploded in popularity in recent years, and for good reason. These types of videos, which are created and shared by everyday users rather than brands or companies, have the power to captivate and convert like no other type of video content.

One of the key advantages of UGC videos is their authenticity. Because they are created by everyday people, they come across as genuine and relatable, which can be especially appealing to younger audiences who are increasingly skeptical of traditional advertising.

But authenticity is just the tip of the iceberg when it comes to the power of UGC videos. Let’s take a look at some actual data to see how UGC videos perform in terms of views, CTR (click-through rate), completion rate, and conversions.

First up, views. It’s no surprise that UGC videos tend to rack up a lot of views, as they are often shared widely on social media and other platforms. In fact, a study by Animoto found that UGC videos have a median view count that is 10 times higher than that of professionally produced videos.

Next, let’s look at CTR. This is a measure of how often people who see a video end up clicking on it. A study by Wyzowl found that UGC videos have a CTR that is 13% higher than that of professionally produced videos.

Completion rate is another important metric to consider, as it tells us how many people who start watching a video actually end up finishing it. Unsurprisingly, UGC videos tend to have a higher completion rate than professionally produced videos, with a study by Animoto finding that UGC videos have a completion rate that is 2.6 times higher.

But perhaps most importantly, UGC videos have been shown to be highly effective at driving conversions. A study by Brightcove found that UGC videos are 50% more likely to result in a purchase than professionally produced videos.

So, what does all this data tell us? Simply put, UGC videos are a powerful tool for brands and businesses looking to engage and convert their audiences. With their authenticity and high performance in terms of views, CTR, completion rate, and conversions, it’s no wonder that UGC videos have become such a popular choice for marketers and advertisers.

Curious what type of UGCs is most effective for your brand or how to create, edit, post and promote them the best? We have 5 spots per week available for a free 15-min consultancy call with one of our experts. 

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