TikTok has quickly become one of the most popular social media platforms, with over 500 million monthly active users worldwide. This has made it an attractive option for brands looking to reach and engage younger audiences, and TikTok ads have proven to be a powerful marketing tool.
One of the key benefits of TikTok ads is their ability to drive engagement. According to data from Hootsuite, TikTok ads have an average engagement rate of 10.7%, compared to a rate of 0.09% for Facebook ads and 0.05% for Google Ads. This means that TikTok ads are more likely to be liked, shared, or commented on by users.
In addition to high engagement rates, TikTok ads also have a lower cost per impression (CPI) compared to other platforms. Data from AdEspresso shows that the average CPI for TikTok ads is around $0.01, compared to $0.10 for Facebook ads and $0.50 for Google Ads. This means that brands can reach a larger audience on TikTok without breaking the bank.
But it’s not just about the numbers – TikTok ads are also highly effective at driving conversions. A study by Google found that TikTok ads had a conversion rate of 14%, compared to a rate of 10% for Facebook ads and 6% for Google Ads. This means that TikTok ads are more likely to result in a desired action (such as a purchase or lead) from users.
Not tired of all the numbers yet? See TikTok’s own dashboard for insights.
Overall, TikTok ads offer a number of benefits for brands looking to reach and engage younger audiences. With high engagement rates, a lower CPI, and a higher conversion rate,
TikTok is a powerful marketing tool that should not be overlooked.
Curious how to implement TikTok Ads in your business? Contact us for a free ad-campaign demo that your team can copy and paste straight into your own brand.